Start Up-Digital Transformation
A start-up is a young company that is just beginning to develop. Startups are usually small and initially financed and operated by a handful of founders or one individual. In the initial stage one usually has tight budget and small group of employees. So a proper plan is necessary for the start up to grow as fast as it should. One of the main reasons why start-ups fail is because they do not have a proper digital marketing plan. You could have a great product that everybody wants to buy, but if you do not have a proper plan on how to get people to know about your product, few people will buy it. Digital Marketing increases sales and also engages customer with the brand. Digital marketing makes use of technology to improve your customer support by facilitating a better customer experience; it puts your business on the map.
Where you advertise is part of your brand strategy. Your
distribution channels are also part of your brand strategy. And what you
communicate visually and verbally are part of your brand strategy, too.
Advantages of Digital Marketing for a start up are as follows.
Digital marketing is extremely cost-effective. This makes it a perfect marketing tool for startups and small businesses that may not have a big pool of resources or large injections of capital. Compared to traditional marketing, digital marketing is cheaper and often records better results.
Boosts Online Conversions
Digital marketing makes it easy to measure whether your marketing strategies are working or not. You do this by looking at the incoming traffic as well as reviewing your rate of conversions. This information is readily available for any online business; information that is extremely important towards understanding how you can boost your conversions.
Increases Your Visibility
Digital marketing not only brings you some new customers, it increases the visibility of your business on the web. As you run a digital marketing campaign, new people learn about your business. In the event that they share your content with people in their circles, they further help your business increase its visibility online. The more your business increases its visibility on the web, the greater the chances that it will grow into a big business with incredible returns on investment.
Created Brand Awareness
Digital marketing, especially social media marketing is big on brand awareness. Even in the event that you do not make money after a marketing campaign, you can be sure that the campaign has increased your brand awareness. Some people on the web may not be immediate customers, but with the growing brand awareness, they might consider your brand the next time they are buying something or are in need of a service that your business provides.
Increases Customer Engagement
A digital marketing campaign will increase the rate of engagement of your brand with its customers. This is especially helpful on social media where increased engagement often leads to higher rates of conversion.
Unlike traditional marketing, digital marketing makes it extremely easy to track your return on investment. Instead of waiting for the campaign you had setup to end before you can review it, digital marketing makes it possible to review the campaign as it runs. This allows you to make adjustments towards better returns. If a digital marketing campaign is performing below par, you can stop it all together and avoid making more losses.
TweetOnce you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
- Get a great logo. Place it everywhere.
- Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.